Capri was just 6 months old and finally sleeping through the night, and I had a deep desire to build a business that would allow me the freedom to always put her first—I saw myself being her class room mom while also being a CEO of a wildly successful company.
In 2015, all the studies and wisdom I’d gained through the years of discovering my own purpose flooded out of me, and I wrote the outline of Illuminate Your Purpose in 10 minutes. At the time, I founded LUM Movement (pronounced loom and short for luminosity), a dance and yoga ministry.
I led a small group of women through the study, and what was revealed was the tool that helped me every step of the way—The Intentional Planner. God, my intuition, my knowing, called me to put LUM down and focus on releasing The Intentional Planner into the world.
For the next 7 years, my whole business was dedicated to sharing how my faith and taking aligned action created a bigger and better life than you could ever imagine.
But Illuminate Your Purpose was still flickering in the background of my heart. I trusted in perfect timing and knew it would resurface as I continued to refine the process and expand even more deeply…
The most profound thing about my experiment with these tools is that they confirmed the things God had been revealing to me all along.
It was like a wink and a small voice whispering, "Yes, you always knew, now go!"
And so the addition of these transformational tools have changed my life...and they're going to change yours too.
behind the Brand
Self-taught Adobe Illustrator designer while nursing Capri, I began the company as a personalized stationery and gift shop in 2010, offering high-quality wedding invitations and personalized products worldwide.
As I studied design, I became obsessed with branding—particularly building an authentic personal brand that evolves and reflects all the pieces that make you, YOU. One that stands the test of time. One that you never have to burn down or start completely over from scratch when you want to pivot.
I get after grateful and celebrate it forward. I'm a big dreamer and one day, drew a line in the sand and started creating a life I didn't want to escape from.
My family—they are my WHY and the heart behind everything I do. Watching Capri grow up, sneaking in longer hugs, staycations, and beach days all year round in my hometown.
To be present. With so much passion for helping others build their dreams (and build my own), it’s a daily practice to stop and savor the sweet moments of NOW and breathe in gratitude.
Using my phone for calls (ha I’m kidding, I’m kidding). But really, I’m not about distractions, quick fixes, burying the past, dimming light, or people-pleasing.
You were created for a purpose, and God is able to do far more than we could ever ask or imagine in our wildest dreams.
LIVE IN SUNSHINE
DRINK WILD AIR.
— RALPH WALDO EMERSON
grab The Guide
Don’t know where to start when it comes to posting on social media? I got you. You’ll want to print this out and have it right next to you when you’re creating content to remind you of how to share your unique story and connect with your audience in a meaningful way (that actually converts)!