HI, I’M LUCY
It all started with journaling at the top of a sheet of paper, “Things I love to do…”
Capri was just 6 months old and finally sleeping through the night, and I had a deep desire to build a business that would allow me the freedom to always put her first—I saw myself being her class room mom while also being a CEO of a wildly successful company.
This is a space dedicated to elevating your purpose, your voice, and how YOU were created to serve the world with your innate genius.
In 2015, all the studies and wisdom I’d gained through the years of discovering my own purpose flooded out of me, and I wrote the outline of Illuminate Your Purpose in 10 minutes. At the time, I founded LUM Movement (pronounced loom and short for luminosity), a dance and yoga ministry.
I led a small group of women through the study, and what was revealed was the tool that helped me every step of the way—The Intentional Planner. God, my intuition, my knowing, called me to put LUM down and focus on releasing The Intentional Planner into the world.
You were created for something extraordinary, and as a brand specialist, podcast producer, storyteller, and the creator of the Intentional Planner®, I'm here to support you in building an aligned business you truly love with clarity and intention.
THE
The tool that's led 1000s of faith-led women take aligned action toward their dreams.
For the next 7 years, my whole business was dedicated to sharing how my faith and taking aligned action created a bigger and better life than you could ever imagine.
But Illuminate Your Purpose was still flickering in the background of my heart. I trusted in perfect timing and knew it would resurface as I continued to refine the process and expand even more deeply…
behind the Brand
“Fueled by passion, the woman who understands her purpose and uses her gifts and talents to do good works is to be praised.
I want to celebrate her.”
Self-taught Adobe Illustrator designer while nursing Capri, I began the company as a personalized stationery and gift shop in 2010, offering high-quality wedding invitations and personalized products worldwide.
As I studied design, I became obsessed with branding—particularly building an authentic personal brand that evolves and reflects all the pieces that make you, YOU. One that stands the test of time. One that you never have to burn down or start completely over from scratch when you want to pivot.
behind the scenes
Raw denim, vegan, livin la dolce vida. Dancer, yogi, and Rock the Ride spin chia.
I get after grateful and celebrate it forward. I'm a big dreamer and one day, drew a line in the sand and started creating a life I didn't want to escape from.
What I'm
loving
My family—they are my WHY and the heart behind everything I do. Watching Capri grow up, sneaking in longer hugs, staycations, and beach days all year round in my hometown.
What I'm
learning
To be present. With so much passion for helping others build their dreams (and build my own), it’s a daily practice to stop and savor the sweet moments of NOW and breathe in gratitude.
What I'm
not about
Using my phone for calls (ha I’m kidding, I’m kidding). But really, I’m not about distractions, quick fixes, burying the past, dimming light, or people-pleasing.
what I
believe
You were created for a purpose, and God is able to do far more than we could ever ask or imagine in our wildest dreams.
ON MY MOODBOARD
mocktails
flowers
always
vibe
LIVE IN SUNSHINE
Swim SEA
DRINK WILD AIR.
in the
the
the
— RALPH WALDO EMERSON
grab The Guide
My Free Instagram Start Guide for Building a Powerful Brand
Don’t know where to start when it comes to posting on social media? I got you. You’ll want to print this out and have it right next to you when you’re creating content to remind you of how to share your unique story and connect with your audience in a meaningful way (that actually converts)!
xoxo @lucycelebrates
Come dream, pray, and celebrate with me on the daily.
I love connecting with you!
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